Empower every traveler by using these inclusive practices for welcoming and assisting guests who are blind or have low vision.
Digital Accessibility Tips – Keep It Simple #
- Use Clear Text Headings: Organize pages and menus with clear, descriptive headings.
- Label All Buttons and Links: Use descriptive labels for all controls (e.g., “Search Flights” instead of “Go”).
- Text is Best: Always present menus and information in text format. Images alone may be unreadable by screen readers – text alternatives are essential.
- Add Image Descriptions: Provide concise, relevant descriptions (alt text) for all images.
- Use High Contrast: Ensure text stands out against background colors for easy reading.
Example Alt Text for Airport Signs & Maps #
- “Baggage claim sign with arrow left”
- “Blind traveler with guide dog in airport”
- “Family dining at Pharmacy Burger”
- “Terminal map showing gates A1 to A10 in a row”
Tip: Keep each description brief and factual.
Blind Traveler Etiquette: How to Help #
- Always Ask First: Politely announce yourself and ask if assistance is welcome – “Hello, I’m [Name] from airport staff. Would you like assistance?”
- Ask About Preferences: “How would you like to be guided – by holding my elbow, or another way?”
- Never Assume Wheelchair Use: “Would you like to walk with me or use a wheelchair?”
- Give Clear Directions: Instead of “over there,” say: “The desk is 10 steps ahead and slightly to your right.”
- Recognize the Spectrum of Blindness: Some travelers may have partial vision; always ask about their preferences and communicate clearly.
- Be Respectful and Patient: Listen, wait for responses, and communicate ongoing actions – “We’re waiting in line; about 10 people are ahead of us.”
Helpful Staff Phrases #
- “Would you like assistance with directions or navigating the terminal?”
- “Should I guide you by offering my elbow, or do you prefer another method?”
- “Let me describe the area: restrooms are 20 feet to your left; the security line is straight ahead.”