Bringing GoodMaps to your venue is a fantastic way to show your commitment to accessibility, and it sets the stage for visitors to enjoy more independent navigation for years to come. This comprehensive guide walks you through exactly what to expect from GoodMaps and what your team can do to help make the launch a great experience for everyone.
Getting Ready: 8 Weeks Before Launch #
How GoodMaps Supports You #
From the start, GoodMaps takes the lead on planning a smooth event. Our team handles logistics, creates timelines, and takes care of operational details. We’ll work with you to create a thoughtful guest list, reaching out to disability advocacy groups, industry partners, and other important stakeholders through our network.
Pre-Implementation Planning & Coordination #
We confirm the target map completion date with our mapping team and schedule the first marketing launch call 4–5 weeks before map delivery. We include your main contact and marketing team in all planning calls and coordinate with our marketing team to customize the community toolkit with collateral, digital/print assets, and signage mockups.
During our launch planning call, we review the delivery and launch timeline in detail, schedule map review and staff training sessions, and allow 2 weeks for post-training review and revisions. We also confirm accessibility logistics including venue details, arrival windows, and parking validation needs.
Behind the scenes, we also do a thorough tech check to make sure our navigation app works perfectly on launch day.
- Confirm target map completion date with mapping team
- Schedule first marketing launch call 4–5 weeks before map delivery
- Include customer’s main contact and marketing team in planning calls
- Coordinate with marketing team to customize community toolkit
- Review delivery and launch timeline in detail
- Schedule map review and staff/app training
- Allow 2 weeks for post-training review and revisions
- Confirm accessibility/logistics (venue, arrival windows, parking validation)
Professional Materials & Branding #
We create all professional materials to match your branding and voice – press releases, social media posts, event signage, and handy ‘how to use’ lanyard cards. We collect your brand guidelines and review the complete toolkit, event emails, agenda, and run of show with your team to ensure everything feels consistent and on point.
- Create press releases tailored to your venue
- Develop social media posts that match your voice
- Design event signage that aligns with your branding
- Produce ‘how to use’ lanyard cards for staff
- Collect airport/venue brand guidelines for co-branded materials
- Review toolkit, press releases, event emails, agenda, and run of show
- Arrange production of staff info cards
Your Part in Success #
Your knowledge of the venue is key! We ask your team to pick local contacts, arrange security access for everyone (especially for busy spaces like airports or stations), and help us choose the best spots for event activities. If any audio-visual equipment is needed, your help ensures it’s ready to go.
Internal Coordination & Staff Engagement #
Let your staff know about GoodMaps by including our briefings in staff and tenant meetings, and add the event to your venue calendar. Help us identify annual accessibility and community events for future partnership opportunities.
- Include GoodMaps briefings in staff/tenant meetings
- Identify annual accessibility/community events for future partnership opportunities
- Share toolkit samples with your team and collect feedback
- Help us adjust formats as needed for your venue’s style
The Countdown: 3 Weeks to Go #
What GoodMaps Delivers #
Three weeks before launch, our marketing and event preparation shift into high gear. We handle stakeholder outreach, PR coordination, media relations, and final logistical details.
Pre-Event Marketing & Awareness #
We provide map links and accessibility information for your website, finalize invitations and attendee lists, and send the first awareness email to community and stakeholder groups. Our team coordinates comprehensive PR and media outreach, typically sending press releases 1–2 days before the event.
- Provide map links and accessibility info for venue website
- Finalize and approve invitations and attendee lists
- Send first awareness email to community/stakeholder groups
- Arrange PR/media outreach – press releases 1–2 days before event
- Circulate run of show internally
- Send internal/tenant invites highlighting volunteer and accessibility teams
- Confirm material specifications and finalize designs
Before the big day, we give your team extra time to test GoodMaps in your space – try it, ask questions, and share feedback during a final tech walkthrough.
Preparing Your Venue #
Your team’s local expertise is crucial during this phase. Update your wayfinding systems with GoodMaps details, ensure signage placement, and confirm logistics. Your coordination amplifies our media outreach efforts.
Launch Day: Making It Happen #
GoodMaps At Your Side #
Our team arrives early to transform your venue into a showcase of accessibility innovation. We handle every detail of event execution while capturing the moment for ongoing marketing and partnership development.
Setup & Event Execution #
We set up branded tables, swag, banners, and position entrance staff. We provide comprehensive materials including one-pagers, promotional swag, refreshments, and distribute plastic info cards to staff and tenants. We facilitate live demos, app walk-throughs, and interactive training sessions throughout the event.
- Set up branded tables, swag, banners, and position entrance staff
- Provide one-pagers, swag, refreshments
- Distribute plastic info cards to staff and tenants
- Facilitate live demos, app walk-throughs, and interactive training
- Capture event photos and video for social media and documentation
Event Schedule #
- Hour 1: Media coverage, leadership remarks, press conference, and comprehensive app demonstration
- Hours 2–4: Open sessions for community members and travelers to test features and provide feedback
Your Team’s Contribution #
Your staff’s local insights and hospitality are invaluable. Guide guests, introduce stakeholders, and share real-time feedback to help us refine the technology during live demonstrations.
After the Launch: Keeping Up Momentum #
Immediate Follow-Up & Content Creation #
The launch is just the beginning. We maintain momentum through systematic follow-up, content development, and continuous partnership support.
Post-Launch Activities #
After the event, we send thank-you notes to attendees and key partners, verify that map links and resources are properly displayed online, and share event photos and videos for co-branded social posts. We ensure info cards are stocked in key terminal zones and maintain ongoing contact with event coordinators for future opportunities.
- Send thank-you notes to all attendees
- Verify map links/resources are properly displayed online
- Share event photos/videos for co-branded social posts
- Ensure info cards are stocked in key terminal zones
- Maintain contact with event coordinators for future opportunities
Content Creation & Documentation #
We create and publish Partner Spotlight social posts (including pictures and videos), develop a dedicated Venue Highlight webpage with launch assets, and send periodic reminder emails to community groups. We evaluate additional accessibility touchpoints such as signage and announcements, then host a post-launch call for testimonials and distribute updated info cards as needed.
- Create and publish Partner Spotlight video recap
- Develop Venue Highlight webpage with launch assets and media coverage
- Send periodic reminder emails to community groups
- Evaluate extra accessibility touchpoints (signage, announcements)
- Host post-launch call for testimonials and distribute updated info cards
Analytics & Long-Term Partnership Development #
Data & Reporting #
We deliver comprehensive analytics through our data dashboard, provide ongoing access to engagement metrics, and share LiDAR data exports if requested. Our team monitors engagement and adapts campaign strategies accordingly to maximize the impact of your accessibility initiatives.
- Deliver dashboard for ongoing analytics
- Provide ongoing access to engagement metrics and usage patterns
- Share LiDAR data exports if requested
- Monitor engagement KPIs and adapt campaign strategies accordingly
Partnership Development Opportunities #
Now’s the time to leverage your success by joining accessibility events and conferences, launching campaigns that highlight your initiatives, and using analytics to track adoption and discover engagement opportunities.
- Join additional accessibility events and conferences
- Launch campaigns highlighting your accessibility initiatives
- Use analytics to track adoption and discover engagement opportunities
- Leverage GoodMaps’ network for stakeholder introductions
- Participate in case studies and thought leadership content
Why This Partnership Matters #
Working together, we set the stage for lasting positive change. GoodMaps manages the technical and event details, letting your team focus on hosting a welcoming, accessible environment.
A well-orchestrated launch brings greater visitor satisfaction, strengthens stakeholder relationships, and showcases your leadership in accessibility. Most importantly, it empowers everyone who visits your space to navigate with confidence and independence.
The Complete Process at a Glance #
- 8 Weeks Before: Planning, coordination, branding, and staff preparation
- 3 Weeks Before: Marketing activation, PR coordination, and final walkthrough
- Launch Day: Professional event execution with live demos and community engagement
- Post-Launch: Systematic follow-up, content creation, and analytics-driven partnership development
For any questions, reach out to your GoodMaps contact.