A Celebration of Partner Innovation and Success #
Welcome to a showcase of promotional strategies and marketing materials used by our partners to demonstrate their leadership in accessible navigation. These examples provide practical insights and proven approaches for organizations seeking to highlight their inclusive design initiatives through their collaboration with GoodMaps.
Digital Integration Excellence #
c2c: The Gold Standard for Website Integration #
“GoodMaps isn’t an add-on – it’s essential travel infrastructure.”
c2c set the benchmark for digital integration by embedding GoodMaps across its site, transforming accessibility from an optional service into essential information.
Strategic Integration:
- Assistance FAQs featuring GoodMaps
- Interactive Station Navigation with download links
- Choose a station to explore map functionality
- Detailed station pages with GoodMaps features
What Makes This Great: Positioning accessibility as a core aspect of customer service across all touchpoints makes it integral to the travel experience. This approach also supports community education, ensuring that more people are aware of the available resources.
Audio Innovation: Simple Solutions, Big Impact #
Northern Rail: On-Train Audio Integration #
“We’re creating awareness before passengers even arrive – turning every journey into an accessibility opportunity.”
Northern’s real-time audio announcements inform passengers about GoodMaps availability before arrival.
Scalable Solution:
- Uses existing onboard announcement systems.
- Immediate awareness without extra hardware.
- Easily implemented across fleet operations.
What Makes This Great: Simple operational changes that deliver significant accessibility impact.
News Media Coverage: Amplifying Your Message #
Bradley International Airport: Multi-Platform Success #
“Today is Global Accessibility Awareness Day and Bradley International Airport has encouraging news for those with certain disabilities.”
Timing the announcement with Global Accessibility Awareness Day generated extensive TV coverage.
Example Coverage:
- FOX 61 News – “Bradley International pioneers indoor navigation tech.”
- WTNH News8 – “Bradley partners with GoodMaps to make airport accessible.”
What Makes This Great: Strategic timing with Global Accessibility Awareness Day maximized media interest.
Armstrong Air & Space Museum: Community Focus #
Local news coverage and an open house event showcased the technology and emphasized community accessibility.
Tennessee State Library: Statewide Significance #
NewsChannel 5 highlighted the library as the first building in Tennessee to use GoodMaps, featuring personal stories and historical context.
International Paralympic Committee: Global Leadership #
The IPC headquarters in Bonn became Germany’s first GoodMaps-enabled building, demonstrating global commitment to inclusive design.
Case Study Documentation: Partnership-Led Success Stories #
Comprehensive case studies were developed collaboratively with each organization, ensuring authenticity and measurable outcomes.
Featured Success Stories:
- Network Rail – large-scale implementation transforming industry standards.
- PDX – validation by airport accessibility committee.
- SDF – construction-resilient messaging in 18 + languages.
- MLK Library – enabling complete independence.
Video Content Excellence #
Network Rail: Setting the Standard with Comprehensive Video Strategy #
“We’re not just providing directions – we’re creating independence for every passenger.”
Network Rail leads the industry with an exciting video library created in partnership with GoodMaps, proving that authentic storytelling drives real engagement and adoption.
Partnership Video Library:
- Promo @ Liverpool Lime Street
- Exploration & Discovery @ King’s Cross Station
- Multimodal Journeys @ Euston Station
- Seamless Connections @ Manchester Airport Station
What Makes This Great: Their collaborative visual content features authentic testimonials from families with pushchairs, blind travelers, and everyday commuters – demonstrating real-world navigation scenarios and the universal benefits of accessible technology.
Current Innovation: Network Rail is producing new promotional videos to continue showcasing accessibility success.
Authentic Advocacy: Partnership with Toby Addison (Blind Tobes), a renowned blind content creator and footballer, brings genuine credibility through lived experience and social media engagement.
Portland International Airport: Universal Design Storytelling #
“When we design for accessibility, we create better experiences for all 16 million passengers.”
PDX highlights airport innovation with compelling multimedia resources that emphasize choice, autonomy, and universal benefits.
Featured Video Materials:
- Accessibility @ PDX – stakeholder testimonials on the “curb cut effect.”
What Makes This Great: Combining video testimonials with strategic physical signage and community partnerships positions accessibility as essential customer service.
Sound Transit: Professional Educational Excellence #
“We’re not just expanding service – we’re expanding possibilities.”
Sound Transit’s professional video production builds user confidence through clear, accessible messaging.
Instructional Content:
- Innovation – technology leadership showcase.
- Instructional Video – camera-based positioning and turn-by-turn guidance.
What Makes This Great: Their high-quality multimedia approach makes technology approachable for new users.
Additional Partner Video Highlights #
Several partners have produced standout videos that further showcase leadership and innovation in accessible navigation:
- Crewe Station (Avanti West Coast) – Demonstrates seamless operator collaboration and real-world passenger journeys.
- Michigan State University – Highlights campus leadership and student experiences with GoodMaps.
- Intel Partnership – Spotlights technology collaboration, featuring AI and processing power for efficient navigation.
- City of Vaughan – Showcases municipal leadership and partnership with CNIB and GoodMaps to create accessible public spaces.
These examples reinforce the diversity and impact of GoodMaps partnerships, illustrating how innovation and collaboration drive accessibility forward.
Your Success Blueprint: Ready to Get Started? #
These inspiring partners prove that effective GoodMaps promotion combines:
- Content Diversity: Video testimonials, instructional content, and case studies.
- Digital Integration: Website features positioning accessibility as infrastructure.
- Audio Innovation: Simple announcements using existing systems.
- News Media Strategy: Strategic timing and local exclusivity.
- Community Validation: Partnerships with advocacy organizations.
- Influencer Authenticity: Collaborations with genuine disability advocates.
- Partnership Documentation: Collaborative studies with measurable outcomes.
- Universal Messaging: Amplify benefits for all through the “curb cut effect.”
The future of inclusive navigation is here. These examples demonstrate proven strategies that transform accessibility technology into compelling customer service opportunities. Your promotional success story starts today – celebrate what’s possible when positive action leads to meaningful change!